About Us

Our driving purpose is to help companies achieve maximum marketing ROI and build long term, successful brands. We are a team of product, brand and media advertising experts with immense consumer merchandising experience. We're proud to have worked hand in hand with such innovative companies as Sony, Citibank, Verizon, Craftsman, Hunter Fan Co, Dyson, Hoover, Euro-Pro and so many more. 

The key differentiator when you partner with tandemROI is our ability and willingness to surpass the typical “agency” call of duty – leveraging our media and merchandising service-focused culture to drive maximum ROI.

Without the constraints of heavy corporate structure and legacy systems, we are nimble, responsive and unencumbered with processes that tend to get in the way of achieving maximum ROI results for clients. Our offices are located in Tampa, FL and Santa Monica, CA. 

Leadership 

Mike Altieri
CEO
​As a 20 year marketing and merchandising veteran, I’ve worked my way through and up the industry, having touched every aspect of brand and direct to consumer marketing.  And I’ve loved every minute of it. I worked early in my career for HSN founder Bud Paxson, then HSN itself as a buyer and product brand manager, touching literally thousands of products.  I’ve worked on the agency side, and I’ve launched three companies within the direct to consumer industry. From these experiences, I’ve built a remarkable, unwavering foundation and passion for helping companies and people achieve their dreams.

I graduated from the University of North Carolina-Chapel Hill and hold BA degrees in Journalism and Advertising.
Stephanie Brown
President
I began my advertising career on Madison Avenue working for major agencies in New York City, such as Wunderman and Bozell. I have managed and delivered billions in sales for clients across campaigns such as Sony, Citibank and Verizon.  All of these campaigns have had one thing in common - a stated goal of achieving a specific ROI for the brand's media expenditure. My passion is helping companies build successful brands that improve the lives of customers every day. It's this driving force that compelled me to create a new type of brand agency based on consumer intelligence and hard data.
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I hold a Master of Science in Advertising from Syracuse University S.I. Newhouse School of Public Communications and a BA in Mass Communications from Florida Southern College.
Ted Roderick
SVP Strategy & Development
As a long-time marketing veteran, my expertise includes developing and launching product branding campaigns through all marketing channels including television, Internet and radio, and I have extensive experience in media buying for television, retail and international marketing, online marketing, merchant credit card processing and video content production. 
 
I have held key senior management positions at Ronco Corporation as Vice President of Operations and Administration, and Director of Ecommerce and Media Buying; President of VoiceVision, Inc. a VoIP telephone company; Vice President Business Development at Mercury Media Holdings; and Chevron Oil.

I graduated from University of West Virginia with a Bachelors degree in Business Administration as well as an additional degree from the Culinary Institute of America – Hyde Park, NY.