• Home
  • About
  • Services
    • Brand
    • Creative
    • Media
    • Social
    • Shopping
  • Work
  • Blog
  • Contact
  • Home
  • About
  • Services
    • Brand
    • Creative
    • Media
    • Social
    • Shopping
  • Work
  • Blog
  • Contact

the roi... of DFS

9/29/2015

 
Picture
The acronym of all acronyms in 2015 undoubtedly has to be DFS. In other words, daily fantasy sports. And in what can only be described as a complete shootout prior to this year's NFL season opener, DraftKings and FanDuel have anted up heavily, counting on TV to drive new customer acquisition. 

To put it in perspective, DraftKings spent $21.8 million on nearly 5,800 commercials over a seven day period ending Sept. 10, 2015.  According to DraftKings, this media flight ultimately generated more than 1 million new fantasy sport players.

Doing the simple math, that's a $21.80 cost to acquire, which could be good, great...or bad depending on the lifetime value of a DraftKings fantasy sports nut. Will this serious media outlay pay out for DraftKings in the long run? Time will tell - factoring in the possibility that subscribers can play DFS year round and not just for NFL football - this could lead to a nice average lifetime value of each subscriber. 

And let's not forget about FanDuel. For this same seven day time period, their ad spend hit $11.8 million over 2,600 commercials. 

Check out more details here. 

tandemROI is a DRTV and direct to consumer marketing agency located in Tampa, FL.

    LATEST

    Writing a Creative Brief
    Five Days To a 30% Increase or Better In Your Web Conversions
    Five Common Go-To-Market Mistakes
    ​Live Home Shopping
    The ROI...of DFS
    DRTV Media Buying Terminology 101
    Branding Yourself on LinkedIn
    Five Easy Fixes For Revenue Leaks
    Social Television Flexes Its Muscle
    Realities of Cord Cutting
    Largest Internet Brands Rely on TV for Growth
    Top DRTV Metrics
    ​


    Categories

    All
    Analytics
    Brand
    Direct To Consumer
    Marketing
    Media
    Merchandising
    Social


    RSS Feed

    Archives

    July 2017
    June 2017
    April 2017
    December 2016
    September 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014


company

About Us
Work
Learn
Careers



contact 

tandemROI
709 w. azeele street
suite a

tampa, fl 33606
​877-538-6432​
​
tandemROI | ROI marketing and advertising agency
copyright 2019 tandem media llc