300 Million Tweets During Daytime TV?

Social Television Flexes its Engagement Muscle  

It’s now an indisputable fact that television, viewers and social media are completely intertwined, and the data is impressive. In a recent Social TV Landscape study by the CAB, we can see just how effective TV networks and their programming are on engaging and compelling viewers to voice their opinions. 

• Since 2012, TV Tweets have grown by 39%, totaling nearly 3 billion Tweets.
• Sports Shows, Family & Drama Programming have Experienced the Greatest Growth in Tweets between 2012 and 2014.
  
• Sports programming accounted for the majority of Tweets in 2013 and 2014

It’s clear from the this landscape review that event programming is a huge driver of viewer Tweets. Events such as the Super Bowl, the World Cup and Presidential debates are super-catalysts for opinion Tweeting and venting. 

From an advertiser's point of view, it is interesting to see that 24% of all Tweets in 2014 occurred during Daytime TV programming, far more than any other daypart. Quite the testament to just how engaged viewers are with their programming and their eagerness to share opinions and comments with the world. 

Get all the data here in the full article. 

tandemROI is a cross-channel advertising and marketing agency located in Tampa, FL.

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