Social Television Flexes its Engagement Muscle
It’s now an indisputable fact that television, viewers and social media are completely intertwined, and the data is impressive. In a recent Social TV Landscape study by the CAB, we can see just how effective TV networks and their programming are on engaging and compelling viewers to voice their opinions.
From an advertiser's point of view, it is interesting to see that 24% of all Tweets in 2014 occurred during Daytime TV programming, far more than any other daypart. Quite the testament to just how engaged viewers are with their programming and their eagerness to share opinions and comments with the world.
Get all the data here in the full article.
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