Media Buying & Management - DRTV and Direct Response
Are you getting the most out of your direct response and DRTV media buying efforts?
The DRTV landscape has changed dramatically over the past five years and the old rules no longer apply. Effective DRTV media buying has moved way beyond simply measuring direct responses to your DRTV toll frees or DRTV landing page. From a media buying standpoint, this just isn’t enough to fully gauge success anymore.
At tandemROI we’ve managed hundreds of direct response campaigns, encompassing DRTV media strategy, media buying and optimization models. But more importantly, all of our DRTV and direct response media buying efforts factor in all available data, including sales lift in all your marketing channels and at retail. By identifying and attributing all ancillary sales data as a result of DRTV media, you at that point can paint a true picture of the overall success of your campaign.
Today, templatized DRTV media planning and buying just won’t do. We build every media strategy and buy to custom fit your particular category. And we help you navigate and leverage this changing DRTV media buying marketplace by using proven DRTV rate structures, viewership patterns and merchandising response methodologies. We drive the immediate revenue needed to liquidate your DRTV media ad expense and drive in-store and online sales – all within your brand’s integrity.
tandemROI provides DRTV and direct response media strategy, planning, buying and optimization forecasting in the following channels:
In addition, we can leverage our extensive category experience for your campaign:
We've found over the years that it's helpful for our clients to take a few minutes and reassess their current DRTV media buying approach. So here’s a list of key media buying questions to ask yourself of current and future direct response and DRTV campaigns:
Still have questions? Call us today to talk about your overall DRTV media buying approach and efforts.
The DRTV landscape has changed dramatically over the past five years and the old rules no longer apply. Effective DRTV media buying has moved way beyond simply measuring direct responses to your DRTV toll frees or DRTV landing page. From a media buying standpoint, this just isn’t enough to fully gauge success anymore.
At tandemROI we’ve managed hundreds of direct response campaigns, encompassing DRTV media strategy, media buying and optimization models. But more importantly, all of our DRTV and direct response media buying efforts factor in all available data, including sales lift in all your marketing channels and at retail. By identifying and attributing all ancillary sales data as a result of DRTV media, you at that point can paint a true picture of the overall success of your campaign.
Today, templatized DRTV media planning and buying just won’t do. We build every media strategy and buy to custom fit your particular category. And we help you navigate and leverage this changing DRTV media buying marketplace by using proven DRTV rate structures, viewership patterns and merchandising response methodologies. We drive the immediate revenue needed to liquidate your DRTV media ad expense and drive in-store and online sales – all within your brand’s integrity.
tandemROI provides DRTV and direct response media strategy, planning, buying and optimization forecasting in the following channels:
- National cable
- National broadcast
- Local market broadcast
- International
- Local and national radio
- Online and social video
In addition, we can leverage our extensive category experience for your campaign:
- Housewares
- Pet
- Electronics
- Floorcare
- Senior Products
- Health and Beauty
- Home and Garden
- Financial and Business Opportunity
We've found over the years that it's helpful for our clients to take a few minutes and reassess their current DRTV media buying approach. So here’s a list of key media buying questions to ask yourself of current and future direct response and DRTV campaigns:
- Is your media being optimized to the maximum level to drive campaign goals?
- Is the campaign better suited to long form or short form based on price and characteristics of the product?
- Has a full financial model been applied to the campaign to ensure and properly quantify success before launch? Or, if the campaign is in progress, can you identify what factors are struggling to reach a successful ROI?
- Has DRTV lift been properly analyzed for all channels, online and at retail?
- Have the new rules of DRTV success been applied to the campaign and communicated among all stakeholders in the organization?
Still have questions? Call us today to talk about your overall DRTV media buying approach and efforts.
