Social Media
Today’s social media marketing environment places an immense amount of emphasis on pure brand engagement measurements such as shares, likes and click-throughs. And while brand engagement is a good thing, most social media providers are unable to also manage and provide accountable, attributable sales revenue and ROI data.
This is where tandemROI philosophy is different. We are product and merchandising experts who plan, buy and manage media for a living. We know the catalysts required to turn content consumers into visitors, and visitors into paid customers.
This is where tandemROI philosophy is different. We are product and merchandising experts who plan, buy and manage media for a living. We know the catalysts required to turn content consumers into visitors, and visitors into paid customers.
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Social merchandising is the art of matching product attributes with a consumer's need in an arresting manner, creating a seamless online experience path that drives direct sales.
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Armed with years of first hand live shopping (HSN, QVC) experience, coupled with 15 years of offline-to-online direct to consumer campaign management, we know what drives customers to transact versus browse.